Hey Keith!

Here's a short proposal for you :)


Thanks for reaching out, we're excited by the prospect of helping you grow
with a structured content plan. Your amphibious tours are a truly unique Cape Town experience, and I see incredible potential to showcase that fun, family-friendly energy through engaging video content.

Objectives

The primary objective of this project is to:


  • Capture the excitement of the Duck experience (boarding, land-to-sea splash, scenic tour highlights).


  • Create a library of short-form content optimized for Instagram, TikTok, and other platforms.


  • Highlight the fun, scenic, and unique aspects of your tours to attract both local and international visitors.


  • Provide assets that can be used not only for organic social content but also for paid ads and website promotion.


  • Capture the excitement of the Duck experience (boarding, land-to-sea splash, scenic tour highlights).


  • Create a library of short-form content optimized for Instagram, TikTok, and other platforms.


  • Highlight the fun, scenic, and unique aspects of your tours to attract both local and international visitors.


  • Provide assets that can be used not only for organic social content but also for paid ads and website promotion.

Game Plan.

Game Plan.

simple, effective.

simple, effective.

Keep costs low - 2 man crew. Both highly skilled in motion AND still content.

1 x Half Day Filming Session: 3-8PM.


Fill the Duck with friends and family for one evening, a handful prepared to do
some brief interviews/testimonials.


Strong focus on pre-production planning to maximise the content produced
in a short timeframe.

Keep costs low - 2 man crew. Both highly skilled in motion AND still content.

1 x Half Day Filming Session: 3-8PM.


Fill the Duck with friends and family for one evening, a handful prepared to do
some brief interviews/testimonials.


Strong focus on pre-production planning to maximise the content produced
in a short timeframe.

Keep costs low - 2 man crew. Both highly skilled in motion AND still content.



1 x Half Day Filming Session: 3-8PM.


Fill the Duck with friends and family for one evening, a handful prepared to do
some brief interviews/testimonials.


Strong focus on pre-production planning to maximise the content produced in a short timeframe.

People Driven Content

-Quick Guest Testimonials -Reaction Clips -Short interviews with crew/guide.

Marketing Hooks & Evergreen Assets

-Hook Style Clips -BTS Clips -Group/Fan Moments

Scenic & Context Shots

-Broll around the waterfront -Drone shots where permitted and safe

People Driven Content

-Quick Guest Testimonials -Reaction Clips -Short interviews with crew/guide.

Marketing Hooks & Evergreen Assets

-Hook Style Clips -BTS Clips -Group/Fan Moments

Scenic & Context Shots

-Broll around the waterfront -Drone shots where permitted and safe

People Driven Content

-Quick Guest Testimonials -Reaction Clips -Short interviews with crew/guide.

Marketing Hooks & Evergreen Assets

-Hook Style Clips -BTS Clips -Group/Fan Moments

Scenic & Context Shots

-Broll around the waterfront -Drone shots where permitted and safe

Deliverables.

1 x 40s Horizontal Hero Video

(WEB/YOUTUBE/SOCIALS)

3 x 10s Horizontal Cutdowns

(YOUTUBE PAID ADS)

1 x 15 Web Banner Video

(WEB)

6 x 15-30s Vertical Short Form Content

(SOCIALS/PAID ADS)

Gallery of High Quality Stills


Timeline.

Timeline.

Timeline.


  • Filming to be completed on a chosen afternoon between 13-24 October.


  • All Post Production to be completed within 3 weeks of Filming Date.

Investment.

Investment.

Production Costs - R9000


Post Production Costs - R12 400

Total Investment - R21 400

Looking forward to hearing your thoughts, feel free to adjust deliverables where neccessary to meet your needs, and we can adjust quote accordingly.

Matt Ashwell Media

Videography /Directing

Photography / Editing / …

© 2025 Matt Ashwell Media

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